Joint Effort Marketing (JEM) Committee Tuesday, April 27, 2021 10:00 am
Meeting Location: Teleconference/Virtual Microsoft Teams 608-571-2209
Conference ID: 169 508 268#
ADVISORY TO THE MEDIA: This public meeting shall only be held by teleconference with no in-person participation. The public and press are welcome to attend telephonically. Should any person wishing to participate telephonically have technical concerns, problems or challenges, please contact Chelsey Bence at cbence@travelwisconsin.com and/or 608-617-5388 and she will endeavor to assist.
AGENDA
1.Welcome and Call to Order
2.Approve February JEM Minutes
3.Review of April Destination Marketing JEM Applications. Discussion and possible vote onrecommendations.
a.Central Wisconsin COVID-19 Recovery Effort JEM Grant - YR2, MarshfieldConvention & Visitors Bureau, Marketing Option
b.Come and Enjoy the Backroads of Pierce County - YR2, Pierce County EconomicDevelopment Corporation, Marketing Option
c.Come Out and Play! Driftless Wisconsin, your outdoor recreation playground - YR2,Driftless Wisconsin, Inc., Marketing Option
d.Mammoth hike Challenge – YR2, Ice Age Trail Alliance, Marketing Option
e.Northern Wisconsin ATV/UTV Traveler Development Project, Antigo/LangladeCounty Chamber of Commerce, Development Option
f.Oshkosh Rebranding Research & Destination Assessment, Oshkosh Convention &Visitors Bureau, Development Option
g.Promoting Wisconsin as "America's #1 Golf Destination" - YR2, Wisconsin State GolfAssociation, Marketing Option
h.Rhinelander Area Destination Branding Campaign, Rhinelander Area Chamberof Commerce, Marketing Optioni.Uncovering Eau Claire's Visitor Profiles Utilizing Marketing Science, Eau ClaireArea Convention & Visitors Bureau, Marketing Optionj.#welovethenorthwoods Northwoods of Wisconsin COVID-19 RegionalMarketing Campaign – YR2, Minocqua Area Chamber of Commerce, MarketingOptionk.(2021) Wisconsin Dells Golf Media Campaign, Wisconsin Dells Visitor &Convention Bureau, Marketing Option
4.Review of April Event JEM Applications. Discussion and possible vote onrecommendations.a.Art & Chalk Fest 2021 -- A Live Arts Festival, Museum of Wisconsin Art, ExistingEventb.Art Infusion 2021 - YR2, Janesville Area Convention & Visitors Bureau, New Eventc.Badger Tailgate in Monona, Monona East Side Business Alliance, Sales Promotiond.Crandon Rocks Labor Day Weekend, Forest County Chamber of Commerce, ExistingEvente.Dirt City Duel - YR2, Oconto County Economic Development Corporation Inc, NewEventf.East Troy Lights - YR2, East Troy Chamber of Commerce, New Eventg.Friends of Rapids Music Festival, Friends of Rapids Music, Existing Eventh.Mineral Point Blues & Roots Fest 2021, Mineral Point Historical Society, ExistingEventi.Peshtigo Historical Days – Sesquicentennial, City of Peshtigo, One-Time/One-of-A-Kindj.River Falls Sip & Shop, River Falls Area Chamber of Commerce, Sales Promotionk.The Trails to Trout Fishing Tournament, Sparta Area Chamber of Commerce, NewEventl.Whitewater Storytelling Festival, Whitewater Chamber of Commerce, New Event
5.Adjournment
Reasonable accommodations, including the provision of informational material in an alternative format, will be provided for qualified individuals with disabilities upon request. This agency, to the maximum extent possible, holds all meetings in facilities that are physically accessible to persons with disabilities. For questions about accessibility, contact the meeting's sponsoring division.